Situation Normal Everything Must Change

Simon Wardley (Leading Edge Forum (CSC))
Business
Location: E145
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Simon Wardley

Leading Edge Forum (CSC)

Simon Wardley is a Researcher for CSC’s Leading Edge Forum, a global research and thought leadership
community dedicated to helping large organizations become more successful by identifying and
adopting Next Practices at the growing intersection between business and information technology.

Simon’s focus is on the intersection of IT strategy and new technologies, and his most recently published research
report is entitled, The Future is More Predictable Than You Think: A Workbook for Value Chain Mapping. Simon
has also covered topics including Beware of Geeks Bearing Gifts: Strategies for an Increasingly Open Economy,
Learning from Web 2.0 and A Lifecycle Approach to Cloud Computing.

Simon has spent the last 15 years defining future IT strategies for companies in the FMCG, Retail and IT industries.
From Canon’s early leadership in the cloud computing space in 2005, to Ubuntu’s recent dominance as the No 1
Cloud operating system.

As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing
with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing
novel computer systems or managing companies. He is a passionate advocate and researcher in the fields of
open source, commoditization, innovation, organizational structure and cybernetics.

Simon is a regular presenter at conferences worldwide, and was voted as one of the UK’s top 50 most influential
people in IT in ComputerWeekly’s 2012 and 2011 polls.

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For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at (707) 827-7065 or scordesse@oreilly.com.

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