Come join me as I dispel some of the clouds of pollution which obscure the name of marketing, show how it can help your projects, reveal how--whether you realize it or not--you already do (or should) use marketing every day and how that's a very good thing indeed.
What do data analytics and negotiation theory have in common? In this talk, community management adviser David Eaves will outline how these two disciplines form the core of a new Science of Community Management: an approach to measure and manage contributors to make participation less frustration and more productive.