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One of the most popular questions about running a business based on open source software is “how do I market my business?” Many technical people view marketing with distain, and since technical people tend to be the ones who start open source businesses, marketing can be a mystery. This talk will relate some of the experiences of the speaker in marketing his own open source company, and will include some surprises on what he has discovered about the target market for services around open source software.
Tarus Balog has over 20 years of experience managing digital networks, and most of that time was spent with expensive commercial management products. For over the last seven years he has been involved with OpenNMS, the first real open source alternative for managing enterprise networks.