Doing Marketing the Open Source Way

Moderated by: Robyn Bergeron
Location: E145/E146
Tags: marketing

FOSS code is developed in a radically transparent, participative, community-based manner – “the open source way” – which produces spectacular code. But these same FOSS projects are usually marketed traditionally, behind closed doors. What if we applied the principles of open source participation to the marketing of open source itself?

What does “Open Marketing” mean? How does it affect what you do? How do Open Marketing teams learn and grow? How does this work for one-person projects? Large-scale efforts? And what have other projects tried so far? Come to this BoF to share ideas on how different types of organizations are doing Open Marketing to promote their products, projects, and develop strategies for everything from market research to press releases and everything in between.

  • Intel
  • Microsoft
  • Google
  • Facebook
  • Rackspace Hosting
  • (mt) Media Temple, Inc.
  • ActiveState
  • CommonPlaces
  • DB Relay
  • FireHost
  • GoDaddy
  • HP
  • HTSQL by Prometheus Research
  • Impetus Technologies Inc.
  • Infobright, Inc
  • JasperSoft
  • Kaltura
  • Marvell
  • Mashery
  • NorthScale, Inc.
  • Open Invention Network
  • OpSource
  • Oracle
  • Parallels
  • PayPal
  • Percona
  • Qualcomm Innovation Center, Inc.
  • Rhomobile
  • Schooner Information Technology
  • Silicon Mechanics
  • SourceGear
  • Symbian
  • VoltDB
  • WSO2
  • Linux Pro Magazine

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