Situation Normal, Everything Must Change

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Simon Wardley (Leading Edge Forum (CSC))
Keynote
Location: Portland Ballroom

In today’s computing world, it can often feel like we are drowning in wave after wave of new trends. This sea of concepts are simply the evolution of our industry from a product to a service based economy.

This talk will examine the evolution of technology, the management challenges this brings and the common myths that surround the concept of cloud computing.

We will then use these concepts to explore the concepts of order and chaos in the modern firm, why open source matters and why it’s always a case of “situation normal, everything must change”.

Photo of Simon Wardley

Simon Wardley

Leading Edge Forum (CSC)

As a geneticist with a love of mathematics and economics, Simon has always found himself dealing with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies.

Simon is an innovative strategist who combines significant levels of hands-on business, technical and management expertise in achieving business turnaround and strong revenue growth in high technology markets. He is a recognised industry expert with considerable international speaking experience and has an established record of success in business and innovation in both start-up and multi-national environments.

Today Simon researches at the LEF on technology change and its impact to organisational structure, covering the diverse but interconnected fields of cloud computing, enterprise 2.0, innovation, commoditisation and cybernetics.

He is also fond of ducks. As he says “they’re fowl but not through choice”.

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