Marketing your Open Source Project on a Shoestring Budget
- What is marketing? Determining your audience: markets and segments Tuning your message to your market Advertising: not evil, just letting people know you exist
- coding challenges & contests simple, cheap, and fun. trival prizes: 20$ gift cert, tshirts giving prizes overseas recognition is the most important thing!
working with the press (& non-press) learn how to write a press release. something copy and pasteable. submission to editors of relevant publications digg, reddit, and other automated services writing articles twitter, facebook, and other social networking tools
blogging always have something new to announce. new release, contest, challenge, etc. style and frequency cross-site blogging
conferences writing an informative talk that isn’t a vendor pitch always bring free stuff
- thinking outside the box get some cheap & fun business cards email signatures stickers & tshirts throw a party partner with a sponsor
Conclusion where to learn more good resources
People planning to attend this session also want to see:
Joshua Marinacci
Palm Inc.
Josh Marinacci is a blogger and co-author of Swing Hacks for O’Reilly. He is currently a Developer Advocate for the webOS at Palm, Inc. He previously worked on JavaFX, Swing, NetBeans, and client lead for the Java Store at Sun Microsystems.
Josh lives in Eugene, Oregon and is passionate about open source technology & great user interfaces. He uses a Palm Pre, MacBook Pro, and Nikon D50 SLR to spread understanding of great design in software.
Sponsorship Opportunities
For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com
Download the OSCON Sponsor/Exhibitor Prospectus
Media Partner Opportunities
Download the Media & Promotional Partner Brochure (PDF) for information on trade opportunities with O'Reilly conferences or contact mediapartners@ oreilly.com
Press and Media
For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com
OSCON Newsletter
To stay abreast of conference news and to receive email notification when registration opens, please sign up for the OSCON newsletter (login required)
OSCON 2.0 Ideas
Have an idea for OSCON to share? oscon-idea@oreilly.com
Contact Us
View a complete list of OSCON contacts
O'Reilly Home | Privacy Policy | Contact Us | Sitemap | conf-webmaster@oreilly.com
© 2010, O'Reilly Media, Inc. | (707) 827-7000 / (800) 998-9938
Add a comment (requires login)