July 20–21, 2015Oregon Convention Center • Portland, OR
Presented by O’Reilly and New Relic

“Command and control” no longer works. Data, design, and speed do. Learn to create—and thrive within—a corporate culture that enables agility, collaboration, and design thinking.


To be a leader today, you need to master the new essentials—data-informed decision-making, design-first thinking, and rapid, iterative development—and to create a productive work environment for all (aka “people skills”). You need to build a company culture that’s fast, flat, and flexible. You need Cultivate.

Whether you’re a product manager, dev team leader, software engineer, designer, data scientist, or marketer—if you’re a manager, or aspire to be one, Cultivate is for you. In two high-energy days, you’ll learn how to level up as a manager. We’re building a program to prepare and equip the next generation of business leaders to create environments where all people, including those from underrepresented groups, can contribute freely.

Cultivate takes place July 20-21 at the Oregon Convention Center in Portland, OR and is co-located with the O'Reilly Open Source Convention.


Monday, July 20

Tuesday, July 21


Mike Loukides
Mike Loukides @mikeloukides Editor, O'Reilly

Mike Loukides is Vice President of Content Strategy for O’Reilly Media, Inc. He’s edited many highly regarded books on technical subjects that don’t involve Windows programming. He’s particularly interested in programming languages, Unix and what passes for Unix these days, and system and network administration. Mike is the author of System Performance Tuning", and a coauthor of “Unix Power Tools.” Most recently, he’s been fooling around with data and data analysis, languages like R, Mathematica, and Octave, and thinking about how to make books social.

Mary Yoko Brannen
Mary Yoko Brannen @MaryYokoBrannen President, CEO, CLIA Consulting

Mary-Yoko Brannen is the Jarislowsky East Asia (Japan) Chair at the Centre for Asia Pacific Initiatives, and professor of international business and research director at the University of Victoria Gustavson School of Business. She holds a visiting professorship of strategy and management at INSEAD in Fontainebleau, France. She is also deputy editor of the Journal of International Business Studies—the highest ranked journal in the field of IB. Mary-Yoko received an M.B.A. with emphasis in international business and a Ph.D. in organizational behavior with a minor in cultural anthropology from the University of Massachusetts at Amherst, and a B.A. in comparative literature from the University of California-Berkeley. She has taught at the Ross School of Business at the University of Michigan, the Haas Business School at the University of California-Berkeley, Smith College, and Stanford University in the United States; Keio Business School in Tokyo, and Fudan University in Shanghai. Professor Brannen’s expertise in multinational affairs is evident in her research, consulting, teaching, and personal background. Born and raised in Japan, having studied in France and Spain, and having worked as a cross-cultural consultant for over 25 years to various Fortune 100 companies, she brings a deep, multi-faceted knowledge of today’s complex cultural business environment. As a researcher, Mary-Yoko is internationally recognized as an expert in ethnomethodology and qualitative studies of complex cultural organizational phenomena. Her consulting expertise and research focuses on ethnographic approaches to understanding the effects of changing cultural contexts on technology and knowledge transfer, leveraging cultural identity in the global work organization, and multinational mergers and acquisitions.

Ben Collins-Sussman
Ben Collins-Sussman @sussman Engineering Manager, Google

Ben Collins-Sussman is the engineering site lead for Google’s Chicago office. A founding developer of the Subversion version control system, Ben co-authored O’Reilly’s Version Control with Subversion book as well as Team Geek. Since joining Google in 2005, he ported Subversion to Google’s BigTable platform, led engineering teams for both Google Code and Google Affiliate Network, and now manages engineers working on the DFP advertising platform. Ben collects hobbies that explore the tension between art and science. He has given numerous conference talks about the social challenges of software development. He writes interactive fiction games and tools, and was the co-winner of two different independent game competitions. Ben has co-authored several original musicals and shared multiple awards for theater composition in Chicago, L.A., and Philadelphia. He has an Extra-class FCC license for amateur radio, and also spends time doing semi-professional photography, singing in barbershop quartets, sketching in colored pencil, and playing bluegrass banjo. Ben is a proud native of Chicago and holds a bachelor of science degree from the University of Chicago with a major in mathematics and minor in linguistics. He lives in Chicago with his wife, kids, and cats.

Brian Fitzpatrick
Brian Fitzpatrick @therealfitz Founder/CTO, Tock

Brian Fitzpatrick is founder and CTO of Tock. Brian started Google’s Chicago engineering office in 2005 and led several of Google’s Chicago engineering efforts, including the Data Liberation Front and Transparency Engineering. He also served as internal advisor for Google’s open data efforts, having previously led the Google Code and Google Affiliate Network teams. Prior to joining Google, Brian worked as an engineer at CollabNet, Apple, and a local Chicago development shop. Brian first started contributing to open source software in 1998 and was a core Subversion developer from 2000 to 2005 as well as the lead developer of the cvs2svn utility. He is a member of the Apache Software Foundation (ASF) and former VP of public relations for the ASF. Brian has written numerous articles and given dozens of presentations, including co-writing Team Geek: A Software Developer’s Guide to Working Well with Others, Version Control with Subversion (now in its second edition), and chapters for Unix in a Nutshell and Linux in a Nutshell. Brian has an A.B. in classics from Loyola University Chicago with a major in Latin, a minor in Greek, and a concentration in fine arts and ceramics. Brian resides in Chicago.

Michael Lopp
Michael Lopp @rands Head of Engineering, Pinterest

Michael Lopp is a Silicon Valley-based engineering leader who builds both people and software at companies such as Borland, Netscape, Palantir, and Apple. While he’s not worrying about staying relevant, he writes about pens, bridges, people, poker, and werewolves at the popular weblog “Rands in Repose.” He currently works as the head of engineering at Pinterest in San Francisco where he’s furiously working on helping humans curate their inspiration. Michael has written two books. His first book, Managing Humans, 2nd Edition is a popular guide to the art of engineering leadership, and clearly explains that while you can be rewarded for what you build, you will only be successful because of your people. His second book, Being Geek, is a career handbook for geeks and nerds alike. Michael surfs, plays hockey, mountain bikes, and drinks red wine in the redwoods of Northern California whenever he can because staying sane is more important than staying busy.

Liza Daly
Liza Daly @liza CTO, Safari

Liza Daly is the CTO at Safari, where professionals go to learn the technology, business, and leadership skills they need to have a remarkable career. Liza came to Safari via an acquisition of her digital publishing companies, and was given a mandate to build a modern engineering team to transform the business. She has been a software engineer and technical manager at both startups and larger organizations since the founding days of the web.

Molly Graham
Molly Graham @molly_g Chief Operating Officer, Quip

Molly Graham is the chief operating officer at Quip, where she oversees everything that is not software. Prior to that she spent four and a half years at Facebook, where she worked in HR/recruiting and mobile. In HR, she helped articulate Facebook’s hacker brand, build the performance management and compensation systems, launch the early employee engagement surveys, and rewrite the company values once or twice. In mobile, she led a couple of projects around Facebook’s long term mobile strategy from 2010-2012. Molly is also an avid skier and whitewater kayaker.

Bjorn Freeman-Benson
Bjorn Freeman-Benson @bjorn_fb Software Psychologist, New Relic Inc

Bjorn Freeman-Benson is the SVP of engineering and chief architect for New Relic. His passion is building great engineering organizations through the application of software psychology, or, to put it another way, listening to the code and the people and the systems telling us where they are hurting, and then finding excellent solutions to their pain. The solution might be technical, it might be process, or it might be about leadership, but it’s always about people. He’s worked in open source (Eclipse), reconfigurable hardware, in e-commerce (Amazon), and in all sorts of other interesting things. Bjorn holds a PhD in computer science from the University of Washington and spends his spare time bicycling, sailing, or flying.

Eric McNulty
Eric McNulty @richerearth Leadership & Resilience Catalyst, Richer Earth

Eric McNulty is the director of research for Harvard’s National Preparedness Leadership Initiative. He is a contributing editor for Strategy+Business Magazine, Business Review (China), and Center for Higher Ambition Leadership. He is a former contributing editor for Harvard Business Publishing.

Phil Gilbert
Phil Gilbert @philgilbertsr GM of Design, IBM

Phil Gilbert is the general manager of IBM Design. In 2012, Phil and his team began to craft a new product design strategy for IBM and to operationalize the strategy, following the equation People + Practices + Places = Outcomes. The work of IBM Design is concentrated on the CAMSS portfolio – products including Bluemix, Watson Discovery Advisor, IBM Kenexa Talent Suite, and IBM Verse and the newly released IBM Verse mobile app are examples of design in action. Before becoming the GM of IBM Design, Phil was responsible for the Business Process Management portfolio, where he was a champion for user experience and portfolio simplification. Phil joined IBM in 2010 via the acquisition of Lombardi Software where he was president.

Jez Humble
Jez Humble @jezhumble Vice President, Chef

Jez Humble is a vice president at Chef, a lecturer at UC Berkeley, and co-author of the Jolt Award-winning Continuous Delivery, published in Martin Fowler’s “Signature” series (Addison Wesley, 2010), and Lean Enterprise, in Eric Ries’s “Lean” series. He has worked as a software developer, product manager, consultant, and trainer across a wide variety of domains and technologies. His focus is on helping organizations deliver valuable, high-quality software frequently and reliably through implementing effective engineering practices.

Karla Monterroso
Karla Monterroso @karlitaliliana VP of Programs, CODE2040

Karla Monterroso is committed to closing the opportunity gap for Blacks and Latinos in the United States. She believes CODE2040 sits at the intersection of a skills- and network-building opportunity for Black and Latino talent, and is a systems change opportunity for a critical segment of the country’s economy.

Karla has focused much of her professional life in growing the people and program functions of rapidly- scaling social enterprises that drive youth advocacy and leadership. Prior to joining CODE2040, Karla was the national director of advocate engagement for Health Leads. Health Leads is a national non-profit changing health care by ensuring that hospitals address the intersection of poverty and health. In her most recent role, Karla developed the national training standards, structure, and curriculum; recruitment systems; and performance management tools that will allow Health Leads to scale. As their director of talent, she tripled the staff size to 70+ team members within two years, and grew the operations that impacted employee recruitment, performance, and engagement. She’s also on the board of One Degree, a tech non-profit connecting families to resources in their community.

Karla has spent the last 14 years working for underserved communities. She enjoys the art of group and team facilitation, has a natural aptitude for organizational development and change management, and believes fervently in the cultivation of organization culture. Karla’s passion for equity and social justice comes from her upbringing in a low-income community with parents who dedicated their lives to making sure she was the first in her family to go to and graduate from college. Karla is an alumnus of the University of Southern California.

Registration for Cultivate is limited to 200 participants. Don’t miss this groundbreaking event.

Register now
Price increases Jun 12

Copper Pass – $2095


Platinum Pass – $3450

Includes everything in Copper Pass, plus:

  • All OSCON Sessions (Wed-Fri)
  • All OSCON Keynotes (Wed-Fri)
  • OSCON Video Compilation (recording of all OSCON tutorials, keynotes, and sessions)
  • 3-months of Safari Pro
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Cultivate trains leaders—and those who aspire to lead—in the business practices they need to thrive in the new world. It’s about building a corporate culture that enables design thinking, collaboration, and agility. It’s about also understanding people and working with them effectively. It’s about incorporating designers, data scientists, developers, engineers, and other specialists into multidisciplinary product teams from the beginning. And finally, Cultivate is about building environments where all people, including those from underrepresented groups, can contribute freely.

Our focus is corporate culture and the way cultures must change to adapt to current trends: rapid release cycles; design-first thinking; the use of data to inform discussion; and the inclusion of underrepresented groups of people in ways they can be productive.

Changing culture isn’t about making superficial organizational tweaks; we’re addressing significant changes, and they have to be made from the bottom up, as well as from the top down. The companies that can make those changes will prosper; the ones that can’t, won’t.

Great leadership starts with corporate culture. Culture is often hidden, occasionally explicit, but always present. It includes items such as working effectively with people, understanding shared assumptions, and managing communications patterns. Leadership isn’t about telling people what to do; it’s about providing a context in which they can be effective. That’s culture.

Great companies invest in their employees, and Cultivate is a great investment:

  • For technologists and other practitioners who need to understand management and broader business issues
  • For valued employees who need to be prepared to take on greater responsibilities and management roles.
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